As any small business owner will tell you, running your own company is certainly no easy feat.
Creating a community of returning customers requires consistent hard work. The virtual food
brand industry is particularly competitive, with diners eager to try out new dishes and
restaurants all the time.
Even if your food delivery business is performing well, it can sometimes feel like you've hit a wall
in terms of growth. With this in mind, we’ve compiled these four proven tips to increase your
food delivery orders and supercharge your operations.
1. Digital discoverability
For all restaurant types, improving your rankings on major DSP (Delivery Service Provider)
platforms is an essential way of increasing your orders. If you are a Host Kitchen to one of many
Virtual Kitchen Brands contact your field operations partner that can support you with the
necessary areas to focus to increase your rankings. If you do not have one, contact us today.
With good rankings established on your DSP it’s time to focus on your own website and making
your business fully discoverable on Google. If you don't already have a simple landing page,
well now’s the time. There are multiple companies out there that specialize in just that.
As part of this, encourage online reviews through printed cards along with deliveries, or special
offers. A standard message on a simple business card is an inexpensive way to do this. Not
only will positive reviews attract new customers, but they will also improve your SEO (Search
Engine Optimization) and online food delivery platform rankings in turn.
2. Building an attention-grabbing menu
In a traditional restaurant setting, customers might see dishes other customers are eating, or
stroll past an inviting window. Unfortunately, this isn’t possible when it comes to delivery.
Consequently, your digital menu should include as many appealing images as possible.
Remember customers can't smell the food coming from your kitchen or see other diners
enjoying their experience – so you must get this across with your descriptive language and high-
quality images! Please spend the money on a food stylist and professional photography.
3. Create discounts and reward schemes
When customers search for online food delivery, they’re looking for a combination of quality and
value for money. The ghost kitchen brand sector is notoriously competitive, and diners will be
comparing your brand against other similar restaurants.
Time limited discounts are a great way of attracting new customers – who can grow into loyal
diners through reward schemes for returning customers. Restaurant tech is key here, which will
help you track diners’ ordering habits and create automated, personalized offers to keep them
coming back for more.
4. Speed is key
The three previous tips are all designed to increase your food delivery sales. There's no point
increasing orders however, if you can't keep up with demand.
This starts with order processing, continues with prep times and handover processes, right
through to your food’s journey to the customer. With this in mind, audit your menu and focus on
tailoring dishes for speedy preparation, as well as investing in thorough training for your staff.
Let my team @ Peckwater Brands, Inc show you how. We empower kitchen owners
to run successful delivery only franchises from their existing kitchens. You could be
only one click away from extra orders and increased profits.
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