Could your online menu be turning away customers?
It’s a scenario any virtual food brand wants to avoid – diners scanning through your menu and quickly discounting your food without so much as a second thought.
In normal situations your delicious food and excellent service is enough to get customers through your front door. But how about your virtual door? In order to get customers to enter items as customer reviews, photography, pricing and descriptions all carry equal importance when it comes to your online rankings and brands visibility to consumers that directly impact the amount of orders your Virtual Brand receives.
We all know that online food delivery platforms can be unpredictable and quirky so what’s to be done? Here’s our expert tips for creating an enticing and inspirational menu that’s guaranteed to increase your sales.
Keep it unique
Remember digital menus are an entirely different beast than their physical counterparts. With this in mind, don’t just copy and paste.
For instance, while it’s not a great idea to fill paper menus with photographs, this is an important method of enticing online customers. They can’t smell or see your amazing food coming out the kitchen – so create a picture in their minds!
Just be careful not to exaggerate or create false impressions of portion sizes, ingredients and presentation. This could lead to negative reviews which is a major problem for virtual food brands.
Professional proofreading
If you think the ocazional speling mistak doesn’t make a difference… well think again!
Your menu must provide a professional first impression that inspires confidence. Sloppy grammar and multiple typos suggest your food may also be prepared with a lack of care.
When it comes to virtual brands, diners can’t assess the ambience of your restaurant or the friendliness of your staff. Your menu is customers’ most important insight into your business.
On a related note, categorize your menu effectively. Customers will expect to navigate via Starters, Main Courses, Desserts and Sides. You can highlight deals and suggested extras, but don’t make things too complicated.
Size matters
When it comes to the perfect menu, size matters.
You want to provide enough information on ingredients, calories and side-dishes to help diners make fully-informed choices. On the other hand, if they’re bogged down with too much information, they’ll quickly lose interest.
With this in mind, keep your menu short and concise. Take inspiration from your closest and most successful competitors.
Foody feedback
The final step for creating a fantastic menu is feedback.
Once you’re happy with your descriptions, photography and offering, seek as much feedback as possible. Is your menu easy to navigate, appealing, and is the pricing visible and easy to understand?
Track and constantly implement small improvements over time. Record any menu changes (no matter how small) and assess them against order totals. You might be surprised at the results.
Let my team @ Peckwater Brands show you how. We empower kitchen owners to run successful delivery only franchises from their existing kitchens. You could be only one click away from extra orders and increased profits.
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