At Peckwater Brands, we pride ourselves on simultaneously driving innovation within the hospitality sector, while helping businesses to transform their performance.
How do we achieve this? Simple: we help restaurants, cafes, takeaways, and bars to incorporate virtual brands into their existing operations.
For those unfamiliar with the term, virtual brands exist solely on third party food delivery platforms such as Uber Eats, Door Dash and GrubHub. They can be seamlessly incorporated into a kitchen’s existing operations, without forcing the business owner to dedicate more time and resources to ensure its success. It operates completely independently from the original brand, yet it compliments it perfectly, and can completely transform the business.
So, how exactly can a virtual brand help your business?
Using idle resources
Hospitality businesses, which are not operating at full capacity will have plenty of idle resources in the form of staff and equipment – and this can make for an inefficient kitchen.
This is major issue virtual brands can resolve. Having a virtual brand working alongside the core business will increase the number of orders flowing thru the kitchen. More orders will increase the productivity of your staff and eliminate idle times which often create boredom situations amongst the kitchen staff that ultimately lead to attrition. Likewise, a use will suddenly be found for previously idle equipment.
Reduce waste
Virtual brands can help hospitality businesses to reduce their waste output. Food waste costs US restaurants an eye-watering $162 billion each year according to the USDA– and particularly in the current economic climate, it is unlikely that such organizations can afford to dismiss such a massive cost.
Virtual brands can provide a solution to this. Indeed, a kitchen can select a virtual brand which aligns with its original menu and share of ingredients. This will mean that the kitchen can use the ingredients it already has.
For example, a Mexican restaurant will have the primary ingredients like chicken, beef and rice to take on a virtual brand for Chinese cuisine. So, what would have been wasted by the native business due to lack of demand can instead be used to fulfil an order for a virtual brand. Also, a caveat to this is fresher product. The increase in volume will turn your fresh products faster reduce their time on your shelves.
Boosting profitability
With a separate virtual brand in operation alongside your core business, a host kitchen will likely experience an increase in orders – and this will inevitably result in increasing revenue! Indeed, Peckwater Brands’ partners report earning between $16,264 - $70,635 in additional revenue every month.
And combined with reduced waste and improved efficiency, it is evident that virtual brands have the potential to transform a business!
Want to find out how Peckwater Brands can transform your business? Book a call today.
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